Performance Marketing · Paid Acquisition · Houston, TX
Paid media that
moves the business,
not just the dashboard.
My background is in performance marketing and lead generation. I'm strongest in roles where paid media, funnel performance, conversion tracking, and revenue economics all intersect — and where better execution would actually move the business.
managed
performance channels
Pay-per-call · Affiliate
Brands I've Worked With
What I Do
Performance marketing
background.
Real execution depth.
I come from performance marketing and lead generation — paid acquisition, conversion tracking, landing pages, funnel architecture. That's where most of my reps are. I'm not positioning as a broad growth generalist. I'm positioning as someone who understands paid media end-to-end and can tie channel activity back to business outcomes.
Most companies don't need "someone to run ads." They need someone who can improve acquisition efficiency, bring structure to testing and reporting, and connect media decisions to what actually matters — cost per qualified lead, CAC, and revenue.
I'm most useful where paid media, funnel performance, and conversion economics overlap. I think in business math, not platform vanity metrics.
Best-Fit Roles
I work across
- Paid search (Google, Bing)
- Paid social (Meta, LinkedIn, TikTok)
- YouTube / video acquisition
- Landing page & funnel builds
- Conversion tracking & attribution
- Lead quality & CAC analysis
- Offer & messaging testing
Verticals
How I Think
Traffic to revenue,
not traffic to impressions.
Coming from performance marketing means thinking in full-funnel terms. Not just what's happening at the top, but what it costs to get a qualified lead — and what that lead is actually worth to the business.
I'm comfortable with the full path: building the campaigns, setting up the tracking, analyzing where acquisition is breaking, and making decisions that improve efficiency rather than just spend volume.
The goal isn't more leads. It's better leads at a cost that makes sense for the unit economics.
What I Can Do
Where I can
contribute.
Paid Search & Social
Google, Meta, LinkedIn, and YouTube depending on who you're trying to reach and what the economics support. I've managed significant spend across both B2B and consumer — and I know how to structure campaigns around lead quality and cost, not just volume.
Funnel & Landing Page Build
I build them directly in HTML/CSS — no templates, no handoffs. Useful when you need something up fast and want the messaging to actually match the campaign rather than waiting on a developer queue.
Conversion Tracking & Attribution
Setting up proper source tracking, connecting it through the CRM, and making sure you actually know which channels are producing qualified pipeline — not just form fills. Weak tracking is usually where acquisition math starts to fall apart.
Offer & Messaging Testing
Running structured experiments across audiences, creative, and offers. I'm comfortable not knowing the answer upfront and building toward it through testing rather than gut feel — and tying the results back to lead quality and CAC, not CTR.
Performance Reporting
Building reporting that connects channel activity to business outcomes — cost per qualified lead, CAC by source, lead-to-customer conversion by channel. Reporting that helps leadership make decisions about where to scale and where to cut.
How I Measure Success
Business impact,
not vanity metrics.
Cost per qualified lead
The number that actually tells you if acquisition is working. Not CPC or CTR — how much to get someone who actually fits.
Customer acquisition cost
Full-funnel CAC by channel. Which source is producing customers at a cost that makes sense for the business.
Lead-to-customer rate
How much of your paid traffic is actually converting downstream. Where the funnel is leaking and why.
Payback period
How long before a new customer covers their acquisition cost. Useful context for how aggressively you can scale.
Revenue generated or influenced
What the channel activity actually produced. The number that gets paid media taken seriously in a business review.
Efficiency by channel
Which channels and campaigns are performing at a sustainable cost. The foundation for any smart scaling decision.
Past Work
Real campaigns.
Numbers attached.
Book a Conversation
If paid media matters
to your revenue,
let's talk.
Looking for roles where paid media, funnel performance, and acquisition economics actually intersect — and where stronger execution would move the business. Happy to have a direct conversation about whether that's a fit.
Book the Call →20 minutes · No commitment · Honest conversation